Unplastify NEWS · October 2026
What's new at
Unplastify
We relaunched, and we want to hear what you think.
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Hi, [name]:
I'm Ro, co-founder of Unplastify. You might remember the UPFC newsletters, and my high-level gif game. This year we closed the cycle of educational programs we ran with the support of National Geographic Society. Today we work with companies: we redesign systems to reduce plastic with evidence and cost savings. We relaunched Unplastify with a new website, open tools and cases with numbers. And we want to know what you think.
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28% lower plastic footprint across 24 airports, in two years | 40% estimated cost reduction at Coppel · 15% already implemented | 85% potential plastic reduction in BRUNA pilots |
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Coppel (Argentina)
Pilot across 30 stores and 1 distribution center. Estimated cost reduction of 40%; 15% already implemented in the first year.
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Argentina Airports
“Destino Plástico Cero” reaches 24 airports and more than 135 shops from over 50 companies, with a 28% lower plastic footprint in two years.
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BRUNA at Hyatt Playa del Carmen + Hilton
A platform that consolidates water, energy and waste data for hotels, developed with Agua Segura and Agrow. In pilots, potential of 45% less water and 85% less plastic. |
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| Science Hub |
Chat with the Lab Bot and browse our library of plastic data.
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| Compass |
15 alternative materials and 10 audited suppliers. Need the full database (21 materials and 111 suppliers)? Ask for it.
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| Standards |
Our methodology includes the fields CDP and TNFD ask for, and we cross-check it against CSRD, GRI, SASB and PPWR.
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Your turn
This email isn't only to tell you things. We want to know what you're seeing in your operation.
| ■ | If you tried Compass or the Science Hub: tell us what worked and what was missing. |
| ■ | If you know of a case (a company, a supplier, an alternative that works): tell us and we'll add it to the library. |
| ■ | If you're already reducing plastic at your company: tell us what you did and what got in the way. |
Reply to this email, I read it myself. And if you want to know where your company stands on plastic use today, request your diagnosis. |
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Something to listen to this weekend
Something outside our usual: 15 minutes of a two-hour conversation on The Diary of a CEO, where toxicologist Yvonne Burkart talks with Steven Bartlett about plastics in our food and water. The clip's headline: “Do not microwave plastic containers.” It's a conversation, not a study: for sourced data, there's the Science Hub. |
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Ro and the Unplastify team
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Unplastify 2026 · B Corp · Uruguay / Argentina You're receiving this because you're part of our community. Unsubscribe |