Unplastify
ABOUT US
We are a company specialized in plastic footprint. We measure and accelerate systemic transformation processes to reduce plastic use at scale. Our NGO supports our mission by working on education and public policy.
We believe that preventing plastic pollution requires going beyond waste management. It means rethinking production and consumption systems, transforming decisions about materials and driving solutions capable of generating change at scale.
From the very beginning, we have worked to address the plastic problem from a systemic perspective, combining scientific knowledge, innovation and action.
Approach
Prevent before managing.
We tackle the plastic problem at its source, prioritizing the reduction and optimization of its use, without losing sight of impacts across its life cycle.
Decide with evidence.
We combine scientific knowledge, data analysis and our own methodologies to design contextualized, measurable and effective solutions.
Integrate impact and value.
We seek solutions that generate environmental and operational benefits, incorporating criteria of efficiency, economic viability and continuous improvement.
Transform systems.
We understand plastic reduction as a transformation process that requires collaboration, capacity building and sustained changes in the practices and decisions of organizations.
Multidisciplinary team
Our team brings together professionals from different disciplines, integrating perspectives from environmental science, design, engineering, education and business strategy.
This diversity allows us to understand the plastic problem from multiple dimensions and to translate technical knowledge into concrete solutions, adapted to different sectors and contexts.
Founders
Rocío González
Co-founder and COO
Social entrepreneur and architect (UBA), specialized in triple-impact business models for more than 15 years. Co-founder of Unplastify and, before that, Daravi: a factory that produced more than 480k objects, generating +75 local jobs and reusing 18 tons of discarded material.
Certified in Business Excellence at Columbia Business School. Fellow of Vital Voices and the Fortune MPW program of the U.S. Department of State (2017). Board member of Sistema B Argentina for five years.
LinkedIn →
Agustina “Tati” Besada
Co-founder and CEO
Social entrepreneur, National Geographic Explorer and Ashoka Fellow. Co-founder and CEO of Unplastify. Crossed the Atlantic by sailboat, twice, to research plastic in the oceans. Circular Economy Director at Asociación Sustentar. Former Executive Director of Sure We Can, a recycling center in Brooklyn. Master's in Sustainability Management (Columbia University, Earth Institute), with a certificate in Business Excellence (Columbia Business School) and a degree in Industrial Design (Universidad de Palermo).
LinkedIn →
Journey
2018
Tati crosses the Atlantic by sailboat, sampling plastic islands and reporting the problem in the middle of the ocean. We document and share this adventure and, with its results, apply for a National Geographic education grant.
2019
The company and the NGO begin operations. First plastic footprint and operational change cases.
We receive the support of the National Geographic Society.
2020
We set out to unplastify 1 million people by 2025.
2023
We become a certified B Corp.
We publish our first impact report, as a digital book. See the report →
2024
We reach our goal of 1 million people.
2025
Mapping of B Corps with Sistema B: 11 B Corps in Argentina, Chile and Mexico avoided 695 tons of plastic in one year.
Impact achieved
2,000
plastic-reduction strategies driven
6,000
people took part in plastic-reduction processes
+3,000
tons of plastic avoided