Cosmetics
Colombia
Product
Natura — Kaiak
A counter to count the positive impact of a perfume: creation of a counter of avoided and recovered plastics to communicate environmental impact.
+600K
people activated across the campaign
50%
of recycled plastic, recovered from coastal cities, in the new packaging
1°
ocean plastics counter developed for the brand
The case
In 2023 Natura relaunched its Kaiak perfume line, with new packaging made with 50% recycled plastic recovered from coastal cities. Unplastify developed the first counter of plastics that would enter the ocean per minute from Argentina, available on the campaign landing page, and supported awareness of the impact of plastics on the oceans.
The company
Kaiak is one of the perfume lines of Natura, the Brazilian cosmetics company, which focuses on caring for the oceans.
Programs
Impact communicationOcean plastics counterCampaign activation
Results
The landing page was one of the most viewed on Natura's entire site.
Development of the first plastics counter of plastics that would enter the ocean per minute from Argentina.
More than 600,000 people activated across the campaign.
Highlights
Information available on the plastic problem and possible solutions, with development of plastic-reduction habits for internal teams and Kaiak customers.
Awareness of the impact of plastics on the oceans, through one of the most visited landing pages on Natura's site.
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