Consumer goods
Argentina
Operations
Bitali
Argentina's leading mattress company set out to lead plastic reduction across its production chain.
300 TONS
of plastic mapped in the diagnosis, spread across 10 plastic items
22–150 TONS
of potential plastic reduction per year, identified in the roadmap
Up to 50%
estimated annual cost savings with the co-designed strategies
The case
We carried out a detailed diagnosis of the use of disposable plastics in Bitali's operations, identifying critical points and key opportunities to reduce consumption. Through workshops we encouraged the participation of the business community, co-designing plastic-reduction strategies and concrete action plans, and we communicated progress with a data-based approach.
The company
Bitali is Argentina's leading mattress company, with more than 43% of the market. Through its different brands it makes not only mattresses and pillows but also inputs that it sells to other companies. It carries out sustainability and circular economy initiatives, such as mattress take-back programs, and as the market leader its actions set the path for the companies that follow it.
Programs
Plastic use diagnosisStrategy co-design (workshops)Plastic reduction roadmapProgress communication
Results
300 tons of plastic per year mapped, spread across 10 plastic items.
2 workshops held, with more than 15 attendees each, to raise awareness, involve the internal community and co-design strategies.
More than 10 strategies developed, with a reduction potential of between 22 and 150 tons of plastic per year and up to 50% cost savings.
Highlights
Design of plastic-reduction strategies with the potential to reduce between 22 and 150 tons of plastic per year, also achieving up to 50% annual cost savings.
“For Bitali, reducing plastic in our production process is very important because we have made a commitment to the environment” — Camila Ortiz, Product Development Lead at Bitali.
Want to see if your company can achieve results like these?
Get your diagnosis